Allie Irwin Coaching & Hypnosis

How you avoid death is how you avoid life.

I'm a coach, a hypnotist, and a widow. I help people get their act together before life forces them to.

What kind of avoider are you? → My story
10+
Years Coaching
75
Published Letters
3
Modalities
1
Treasure Map
The short version

I had to ask my husband for his laptop password while he was intubated.

Two years ago, we were having a blast on vacation. 10-mile hikes. Laughing at pubs. And then my husband passed out face-first on a dirty sidewalk in the Netherlands. We flew home and found out he had stage 4 lung cancer.

Within months, I was navigating ICU decisions, insurance mazes, and new home responsibilities — all while completely unprepared. I didn't even know his laptop password.

That experience broke something open in me. And it built something new: The Treasure Map Process — a system so your loved ones will never have to scramble like I did.

Read why this matters →
Allie Irwin
The Memento Mori Quiz

What kind of death avoider are you?

Most of us avoid thinking about the fact that we all eventually die. Not because we don't believe it — but because the thought is overwhelming. The problem is, your avoidance pattern isn't staying in that box. It shows up in other areas of your life.

Take the 3-Minute Quiz → No signup required. Results are immediate.
How I help

Three ways in.

Whether you need your affairs in order, a thinking partner for a messy problem, or a fast shift at the subconscious level.

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The Treasure Map

A structured, coach-led process to get your entire life organized — so your loved ones never inherit chaos. Group, private, or concierge. The greatest love letter you could write.

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Private Coaching

For deep thinkers facing messy, consequential problems. I help you untangle the knot, see your blind spots, and build a path forward. Engineering brain meets empathy.

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Hypnosis & Rapid Relief

When logic isn't enough to change a feeling or a habit. Using hypnosis and IEMT to create fast, profound shifts at the subconscious level.

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"This is the greatest love letter you could write."

— Treasure Map Client

Letters from Allie

Funny, honest, occasionally devastating.

I write about life, death, avoiding both, and the weird stuff in between. I think you'll love them.

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