Allie Irwin Coaching & Hypnosis

How you avoid death is how you avoid life.

I'm a coach, a hypnotist, and a widow. I help people confront the things they've been putting off — starting with the one nobody wants to talk about.

What kind of avoider are you? → My story
10+
Years Coaching
75
Published Letters
3
Modalities
1
Treasure Map
The short version

I had to ask my husband for his laptop password while he was intubated.

Kevin had stage 4 lung cancer. We were at a pub, laughing, and then he fell. Within months, I was navigating ICU decisions, insurance mazes, and a mountain of paperwork — all while trying to grieve.

The systems that were supposed to help us failed under grief. I was on call 12+ hours for a single form. If I didn't have good records, I don't know what I would have done.

That experience broke something open in me. And it built something new: The Treasure Map Process — a system so your loved ones never have to scramble like I did.

Read why this matters →

Photo of Allie

Real, casual, outdoor light.
Not a headshot. On a porch.

The Memento Mori Quiz

What kind of death avoider are you?

Most of us avoid thinking about what happens when we die. Not because we don't care — but because the thought is overwhelming. The problem is, your avoidance pattern isn't staying in that box. It's running your entire life.

Take the 3-Minute Quiz → No signup required. Results are immediate.
How I help

Three ways in.

Whether you need your affairs in order, a thinking partner for a messy problem, or a fast shift at the subconscious level.

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The Treasure Map

A structured, coach-led process to get your entire life organized — so your loved ones never inherit chaos. Group, private, or concierge. The greatest love letter you could write.

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Private Coaching

For deep thinkers facing messy, consequential problems. I help you untangle the knot, see your blind spots, and build a path forward. Engineering brain meets empathy.

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Hypnosis & Rapid Relief

When logic isn't enough to change a feeling or a habit. Using hypnosis and IEMT to create fast, profound shifts at the subconscious level.

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"This is the greatest love letter you could write."

— Treasure Map Client

Letters from Allie

Funny, honest, occasionally devastating.

I write about life, death, avoiding both, and the weird stuff in between. 75 letters so far. People seem to like them.

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